New Business? Need a logo?
Existing Business? Need a refresh? Struggling with brand recognition or inconsistency?
Sevans Designs Branding Packages include; logo design and a brand guide to effectively establish your brand identity, refresh an existing brand or create a cohesive, recognizable and professional brand.
What is a branding package?
A branding package is a collection of visual and messaging assets that help establish a consistent and memorable brand identity. It’s essentially a set of tools and guidelines that ensure your brand looks and feels consistent across all channels.
What’s included in a branding package?
- Visual Elements:
- Logo: Different variations of your logo (example: logo (text and icon), icon (no text))
- Colour Palette: A set of colours that represent your brand’s personality and aesthetic.
- Typography: Specific fonts used for your branding.
- Imagery: Visual elements like photos and graphics that reflect your brand’s style.
- Messaging Elements:
- Brand Messaging: Key phrases and messages that define your brand.
- Tagline: A short and memorable phrase that encapsulates your brand’s essence.
- Other Important Elements:
- Brand Style Guide: A comprehensive document outlining all brand guidelines.
Why is a branding package important?
- Consistency: It ensures your brand’s visual and messaging elements are consistent across all touchpoints.
- Recognition: A well-defined brand identity makes your business instantly recognizable and memorable.
- Professionalism: It creates a professional and trustworthy impression.
- Brand Storytelling: It helps you communicate your brand’s values and story effectively.
- Employee Consistency: Well-defined brand kits can help internal and external partners communicate your brand story effectively, which is helpful for employee onboarding and consistent external communication.
- Brand Growth: A strong brand identity can contribute to brand growth and engagement.
Who needs a branding package?
- New businesses: It’s crucial for establishing your brand identity from the start.
- Existing businesses: It can be used to refresh or modernize your brand’s look and feel.
- Businesses looking to expand: It helps ensure consistency as you grow and expand into new markets.
- Businesses with inconsistent branding: It can help you fix inconsistencies and create a more cohesive brand.