My Name Story Books Branding & Digital Marketing Assets
CLIENT: My Name Story Books
DESCRIPTION: Sevans Designs partnered with My Name Story Books, a personalized children’s book seller, to develop a cohesive set of branded assets that reflect the company’s playful, imaginative, and family-friendly identity. The goal was to create visuals that appeal to parents, educators, and gift-givers while clearly communicating the uniqueness of the customizable product.
Logo Design
The new logo was designed to capture the magic and curiosity of childhood storytelling. Soft colours, friendly typography, and book-inspired elements help convey creativity, personalization, and approachability. The final mark is versatile across digital and print applications, ensuring a recognizable brand presence wherever customers interact with the product.
Social Media Graphics
To support ongoing marketing efforts, a series of branded social media templates and promotional graphics were created for use across Facebook and Instagram. Each design maintains strong visual consistency while showcasing product features, book previews, customer testimonials, and seasonal promotions. These graphics help the brand connect with its audience, strengthen recognition, and drive engagement.
How-To Promotional Video
A short “How-To” promotional video was developed to demonstrate the simple and intuitive process of customizing a child’s book. The video combines screen recordings, branded motion graphics, and clear instructional messaging, providing customers with a friendly walkthrough that enhances understanding and increases conversions.
Impact
Together, these branded assets give My Name Story Books a polished, professional foundation for marketing their products and engaging families across multiple channels. The cohesive visuals strengthen brand recognition, support customer trust, and help differentiate the company in the growing personalized gift market.
Loyalist Business Association Re-branding Project
CLIENT: Loyalist Business Association
DESCRIPTION: Loyalist Business Association required branding services to create a cohesive brand that is fresh and professional while maintaining small-town charm. The goal of the new brand package was to appeal to business owners and the public by reflecting both the professional nature of the Loyalist Township business community and the local, welcoming spirit of our Township. Sevans Designs created graphics for a large and small outdoor vinyl banner, flyer, social media, business cards, an outdoor tent with side panels and a member decal.
Kennelly Plumbing Branding, Label Design, Print Services & Promotional Products
CLIENT: Kennelly Plumbing
DESCRIPTION: Kennelly Plumbing required branding for their new plumbing business. Their logo concept was based on a vintage embroidered patch. The colours and graphics reflect the nature of their business; red for emergency services and blue for water as well as the types of plumbing services offered; residential, commercial and industrial. Along with the logo design Sevans Designs provided Kennelly Plumbing a business card design services, sticker label design services, print services, as well as hoodies and trucker hats promotional products apparel items as part of their marketing and branding strategy.
Wolf Ridge Maple Syrup Branding, Label Design & Print Services
CLIENT: Wolf Ridge Maple Syrup
DESCRIPTION: Wolf Ridge Maple Syrup required a logo and label design. Combining graphics of a wolf on a ridge silhouette and a beautiful colourful watercolour maple leaf perfectly reinforce the Wolf Ridge Maple Syrup name. Warm colours were chosen to reflect the colours maple leaves in Fall as well as the maple syrup itself. Along with logo design services Sevans Designs provided label design services and print services.
Central East Diabetes Regional Coordination Centre Visual Identity
CLIENT: Central East Diabetes Regional Coordination Centre (DRCC)
DESCRIPTION: The Central East Diabetes Regional Coordination Centre (DRCC) was established by the Ministry of Health and Long Term Care (MOHLTC), as part of the Ontario Diabetes Strategy. Sevans Designs created a logo and visual identity to distinguish the DRCC from its peers as well as to coexist with and complement the Stand-Up to Diabetes logo and its visual identity guide set by the MOHLTC. In addition to the logo and visual identity design Sevans Designs provided graphic design and print services for business cards, folders and large signage.
KX96 & CKDO’s Million Penny Toy Drive Donation Tin Label
CLIENT: KX96 & CKDO
DESCRIPTION: A donation tin label was designed for the KX96 and CKDO’s Million Penny Toy Drive. The “Giving Elf” concept was developed to encourage listeners to become Santa’s helpers by donating to a great cause during the holiday season. The concept delivered a combination of the look and feel of both radio stations music genres, country and classic.
94.9 The Rock Small Change for Big Change Campaign Donation Tin Label
CLIENT: 94.9 The Rock
DESCRIPTION: A donation tin label was designed for 94.9 The Rock’s Small Change for Big Change Campaign. The “Money Heart” concept was developed to visually communicate that donations equal giving from the heart to support a good cause.